All Celeb products use plant-based raw materials without harsh & damaging chemicals typically found in hair color products. No peroxide or ammonia.
The shampoos have hi-lathering surfactants that add moisturizing conditioning ingredients and are from sustainable palm and coconut oil. The bond rebuilder to repair and strengthen the hair is derived from sugar. We are clean beauty hair color100% Peta Certified vegan and cruelty-free. All ingredients, including the dyes are safety-tested, and made for hair color with complete safety dossiers for human use.